Friday, July 17, 2009

Promoting the 'Half-Blood Prince'

This past Wednesday, Harry Potter and the Half-Blood Prince was released in theaters nationwide. In the sixth installment of the series, Harry Potter discovers an old book marked mysteriously "This book is the property of the Half-Blood Prince" and begins to learn more about Lord Voldemort's dark past.

And in the spirit of spreading excitement for the film, I put together a small promotion for the opening weekend at Westbrook Cinema 4. As I had done with other premieres in the past, I made my own Harry Potter costume from scratch. Of course, though my past promotions have always been fun for the patrons, I wanted to expand on the idea to make the promo more fun for the rest of the Regal "Cast Members" as well.

So in order to take the Hogwarts "nerdiness" to the extreme, I made individual Hogwarts house badges (including Gryffindor, Slytherin, Hufflepuff, Ravenclaw) for the other members to wear, letting each person pick which house they would belong to. Oddly enough, everyone seemed to pick the house most fitting for them. And as I had hoped, the added effect made the experience even more enjoyable for both the patrons and the rest of the Westbrook staff.

Needless to say, it was a great weekend to be a Harry Potter nerd!

Above photo: Me as Harry Potter working in concessions. Below photo: Cast members Sam O'Rorke and Dianna Beachum wearing their Ravenclaw house badges.
Bottom photo: Cast members Michelle Henly and Jonathan Hart wearing their Hufflepuff and Slytherin house badges.