Perspective On Changing Techniques of IMC

When considering a perspective on integrated marketing communication, it is important to realize that in an age of 24/7 digital media consumption, transparency is playing a major factor in a constantly changing game of how target publics view brands. Protecting the quality of a client’s brand has never been more critical. All integrated communications resources must be taken advantage of to benefit both the client and consumer.

With an ever increasing social media based communications concept, consumers no longer desire the “one way street” approach of communicating. Especially with the use of social media, there is a drastic need for an integrated marketing strategy of not only online ad campaigns, but also consumer engagement.

For many brands that have actively implemented the use of these online communications, consumer engagement has proven a positive tool in helping to develop a stronger, more improved relationship between the brands and their publics. Social media has been a remarkable tool in protecting brand reputations. This concept has mostly taken shape in the form of blogs and recently through Twitter.

Brands without efficient response to this form of dialog within the past year have in turn suffered drastically negative exposure at the hands of consumer social media. After a Southwest Airlines flight unknowingly asked “Clerks” and “Chasing Amy” director Kevin Smith to leave the plane because he was deemed over weight, Smith and his over 1.5 million Twitter followers made sure Southwest was aware of his dissatisfaction. Musician Dave Carroll’s frustration with United Airlines' due to a nine-month refusal to compensate him in repairs after he witnessed baggage handlers literally tossing guitars, including his own, led to a YouTube music video about the experience with currently over seven million views.

Both incidents have cost the two brands considerable negative publicity. Stronger social media and consumer engagement by both companies could have prevented the magnitude of these situations. As a result, customer relations and public relations are becoming more intricately mixed, and brand reputation has become highly transparent and damageable.

This is why all our clients must seriously consider integrated communication as a crisis management tool. This concept of operation demands fast, proactive communication equivalent to the speed of consumer response. A rapidly developing consumer social network requires more listening on the part of the brands we represent. Today, timeliness is everything.

When YouTube footage of Domino's Pizza employees defiling food was posted last April, the two days’ time it took for the company to respond to the video was more than enough to cost severe damage to the brand. Had Dominos responded quickly and effectively, harm could have been minimal in comparison.

In addition to the concerns of reputation management, this new era of consumer engagement provides the opportunity for brands to excel in creative innovation. Various Facebook and iPhone applications (apps) have already proven a key component in the promotional techniques of differing brands. A personal favorite of mine, the Burger King “sacrifice 10 friends” Facebook app’s sharing ability, incentive to use it, and humor all contributed to making the campaign a widely received success.

Amid the tech-savvy glamour of using online marketing tools, it is important to refrain from the dismissal of older forms of media. Despite critics’ declarations that print is “dead,” it is merely evolving. Some print aspects have and will change radically from what they were. Print’s new form will either become more directly focused or complementary in integrated marketing techniques. In the wake of what print will become, the great point is to understand what role it will play in effectively amplifying a client’s communication strategy.

Developing a focused method of using older mediums in today’s integrated communication can hold a significant impact in conveying a brand’s message. Working in conjunction with South-Africa based agency TBWA\Hunt\Lascaris, The Zimbabwean newspaper developed a campaign to promote accountability of Zimbabwe’s government for the collapse of the country’s economy. Across the city of Johannesburg, murals, billboards and flyers were designed and covered with Zimbabwe’s 100 trillion dollar bill to demonstrate the worthless of the bill due to the Muagabe regime. The unique, innovative tactic of this campaign was paramount in carrying The Zimbabwean’s message.

The most important perspective in embracing integrated communications is to understand the demand for consumer engagement. Utilization of integrated communications will only increase over time and the keys to maximizing its potential are creative innovation and proactive reputation management. Fortifying our client’s brands though these methods will help ensure efficient brand management.

A Galactic Fail Worth Bragging About

A few weeks ago, the University of Mississippi Associated Student Body gave a crushing blow to any return of the school's old mascot, Colonel Reb, who was first banned from the sporting event sidelines in 2003. This blow came in the form of a student body poll asking whether:

Yes, I do support a student-led effort to develop and propose a NEW “on-field” mascot to represent the OLE MISS REBELS.

No, I do not support a student-led effort to develop and propose a NEW “on-field” mascot to represent the OLE MISS REBELS.

The key scare tactic used in this "push" poll was that if students voted NO, then they would not be involved and the university may still continue in the creation of a mascot without student input. Whether the method in which this poll was applied is ethical still remains in question; however, the end result was a 75% vote for YES, including my own.

But six days prior to the vote, a comedic revolution began. To make a serious situation more light-hearted, a group of four Ole Miss students began a website, facebook group, and twitter promoting Admiral Ackbar, a squid-like character from George Lucas' "Return of the Jedi," as the forefront candidate of choice and reason why students should vote yes. This parody, based on the Ole Miss Rebel connection to the Star Wars Rebel Alliance, eventually led to national media attention as well as one of Google's top 10 searches of the week.

The day after the vote on February 23, I knew that it was time to call the one man who could weigh-in on such a candidate possiblility and pop-culture effect as Ackbar. Before the day had ended, a call was placed to the personal publicist of Star Wars creator, George Lucas.

His publicist, Laura Muhlhammer, although thrown-off by such an odd topic of request, was very open to the idea of doing a short Q and A with Mr. Lucas. Letting me know she would have to check his availability, she collected my contact information and told me she would call me the following day.

When she called back I was informed that unfortunately Mr. Lucas would not be available for an interview until some time in June due to his schedule. As this would sadly lose its timeliness by then, Laura at least offered me this statement on behalf of Lucasfilm and herself which she also emailed me:

"We are flattered that our Star Wars fans at the University of Mississippi are considering electing Admiral Ackbar as their mascot. The last time we checked in with Admiral Ackbar he was leading the Rebel Alliance Fleet on a critical mission so it will be difficult for him to show up for the games!"

Considering the level of contact I had gotten in touch with, the closeness to a actual interview, and the end result, I would have to say this was not only an epic fail, but a GALACTIC FAIL worth bragging about! In this situation, I worked as a professional and was treated as such. Though I did not achieve what I had hoped, I still have the satisfaction of knowing I pushed my limits of possibility. If I had the option to do it all over again with the same chances, I would.

This situation is a reminder that we are fueled just as much by our failures as we are by our successes. What we do with them makes us who we are.

Realizing the Democratic Process

Somewhere roughly around 525,600 minutes, One year ago, I had a wonderful idea. One that started with me sitting on a park bench somewhere at the University of Mississippi. It was a cold day as most Februarys are but it was also sunny.

I was reading the front page of our student newspaper, The Daily Mississippian (DM), to see where the editor-in-chief at the time had written an expose on the candidates running for the UM student government, the Associated Student Body. By the end of the article, knew what needed to be done.

From that article in the DM last year, I set out to accomplish two things; one was to create an outlet for students to truely feel involved and comprehend an important part of the democratic process; therefore, truely feeling confident in what candidate they voted for, and the other was to help develop a better, more open dialogue between student politics and journalism. Last Wednesday night, the first open, public policy style ASB Presidential Debates sponsored by the UM chapter of the Society of Professional Journalists took place at the Overby Center for Southern Journalism and Politics.

After a year, that aspiration was made possible. But no great achievement is done alone. Thankfully, the Director of Communications for ASB, Cortez Moss, who I proposed this project to is an old friend of mine from band and the opportunity never could have happened if not for his faith in what I could do. From there I worked with his assistant and now my close friend, Jajuan McNeil, to secure that this project would be one both organizations could be proud to be associated with. On top of that I had a wonderful officer team behind me every step of the way. And my adviser, Debora Wenger, never stopped suporting and encouraging me along the way. To all of these people, I am deeply greatful.

The debate concept started with a proposal that included a plan to create a debate reminicnent to the U.S. Presidential Debate that took place at the university in 2008. The debate would feature both the ASB presidential and vice presidential candidates. It also included a pre-event called "Campaign Alley," where all other candidates that were not involved in the debate could interact one-on-one with constituents.

From the moment of that proposal's approval, the real work had begun. Over the course of this event, I have acted as editor for press releases and social media use, while also designing posters, invitations, and the debate's official logo. I have organized and spoken at radio promotions, pushed for constant contact with the student media, and personally researched and developed both the debate's Conduct and Format Guidelines as well as the entire scripting and programming for the debate night. Even during the debate, Jajuan and I served as the timekeepers for the evening.

On top of that, within 36 hours until the event, a debate hall overflow contingency plan was put into place after a sudden outpouring of student interest in the debate signaled that the 225 seat auditorium would possibly surpass capacity. And despite constantly open communication on SPJ's part, the edition of the DM that day still managed to misprint that the debate would start an hour later than scheduled.

By 12 p.m. that day, I sent a message clarifying the DM's mistake was sent to the entire facebook event guest list as well as an email to the entire student and faculty population at Ole Miss with the help of ASB. The two scenarios combined was the first true crisis management mode I had ever encountered. It was exhilerating, and all problems were dealt with in a timely fashion.

For the Conduct and Format Guidelines, I researched all past U.S. debates, with special focus on the one held at UM as an omage, to develop the ASB debate structure. All of the candidates did well in the debate and Campaign Alley went incredibly well.

Our student moderator, Elizabeth Googe, who has an extensive background in politics based journalism, did an outstanding job. Never once did she stutter, crack her voice or show any sign of hesitance in what she did. The whole evening was almost close to perfect. Hopefully now the students will feel better informed in making a decision in who they want their next student leaders to be.

Below you can read through the articles the Daily Mississippian ran on the debate and a link where you can watch the recording of the live video stream used for the overflow contingency. For now, it's on to the next great project!

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Additional Resources:
"ASB candidates prepare for first public debate"
"ASB candidates seek better communication"
Watch the Debate via MCast
http://www.blip.tv/file/3240565

He Who Molds the Public

Knowing how far we've come as practitioners is essential to the art of Public Relations. Although technology is a key factor changing how we communicate, remembering the wisdom of the past gives us the focus we need to become great practitioners. All the technology in the world doesn't make up for the age old truths that guide us. Here are some of my favorite PR quotes. Some are serious, others funny; but they all remind us of the importance PR and the quality of how we practice it. Enjoy!

"All the president is, is a glorified public relations man who spends his time flattering, kissing, and kicking people to get them to do what they are supposed to do anyway."
- Harry S. Truman

"He who molds the public sentiment... makes statutes and decisions possible or impossible to make."
- Abraham Lincoln

"Don’t believe your own publicity. You can’t; you’ll start thinking that you’re better than you are."
- Leif Garrett

"I am a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The great point is to bring them the real facts."
- Abraham Lincoln

"Publicity is the life of this culture- in so far as without publicity, capitalism could not survive."
- John Berger, 'Ways of Seeing'(1980)

"Words are like bullets; if they escape, you can't catch them again."
- Wolof, African proverb

"If I was down to my last dollar, I'd spend it on public relations."
- Bill Gates

"Some are born great, some achieve greatness, and some hire public relations officers."
- Daniel J. Boorstin

"PR means telling the truth and working ethically - even when all the media want is headlines and all the public wants is scapegoats. Public relations fails when there is no integrity."
- Viv Segal, MD of Sefin Marketing

"The formulation of a public relations strategy properly begins with listening, not talking.... (Public relations) is an exploratory process in which one must establish goals, seek and, sometimes create opportunities, evaluate options, anticipate obstacles and ways of overcoming them, and assign the most qualified professionals to initiate the activity which is most likely to achieve the best results."
- Leonard Saffir

Perception is Reality II: Ole Miss is Marching On

As the heated debate over the University of Mississippi's loss of "From Dixie with Love" to end the chant "the South will rise again" continues, the school's campus found it self with less than a dozen unwelcome guests this past weekend.

Members of the Mississippi White Knights of the Ku Klux Klan protested in favor of the chant on the Saturday morning of UM's football game against Louisiana State University. But just as quickly it had began, students and fans made it clear that the 11 KKK members protesting were not wanted.

Klansmen in full red, white and black uniforms, silently waved Confederate battle flags and the KKK flag as they stood in front of the Fulton Chapel while a mostly student crowd of more than 250 people called them various insults.

At one point the crowd began chanting the phrase, "Go to hell, KKK, go to hell!"

Responses to the crowd from klansman Shane Tate, grand titan of the Mississippi White Knights, were lost to the intensity of the crowd's boos and jeering. Within the first 10 minutes of their hour-long protest, the Klan left in defeat.

As the KKK dispersed and the booing of the crowd died down, an echo resounded throughout the air as a group of more than 100 students could be heard about 30 yards away from the chapel. Organized students read over and over the university’s student creed while wearing white T-shirts that said “Turn your back on hate” and “I live by the UM Creed.”

The day was a defining moment for the University of Mississippi and its public image as well as the view of the state of Mississippi. It was an incredible display that hatred and racism are no longer tolerated ideals of our peoples and that we are making progress and changing perceptions.

The University of Mississippi has been at the forefront of progress in racial eqauality. From the couragous risks of James Meredith in 1962, to the 2008 presidential debates featuring the United States' first African-American candidate and elected president; we are changing for the better. This past weekend was a continued sign that that change is happening.

As to whether the song "From Dixie with Love" can be reinstated is still uncertain but "Ole Miss is marching on."

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Additional Resources:
* The Facebook Group to save "From Dixie with Love"
SAVE OUR TRADITION, SAVE "FROM DIXIE WITH LOVE"
* An Article from Knoxnews about the protest
* A youtube video from the protest
* Chancellor Dan Jones letter to the Ole Miss Community

A Look Back: “Wamoola Madne$$”

In my Public Relations Techniques class, we were asked to find a public relations case study to do a report and presentation on. After searching through different cases I found a campaign that took after my own heart and style from the 5th edition of Public Relations Cases (Jerry A. Hendrix, Darrell C. Hayes) called "Wamoola Madne$$: America Meets the New $20 Bill."

Following an aggressive acquisition strategy in the later 90s, Washington Mutual, a Seattle-based financial services institution, became one of the largest banks in California with virtually no brand recognition in the market. Very soon afterwards, the United States Treasury’s decision to introduce a new $20 bill provided WaMu with a major chance to increase name recognition in the new markets and highlight their personal commitment in developing affordable housing in service.

WaMu continued to research attitudes of California consumers showing a negative view of banking as being stiff and big business. A poll showed that 95% of bills requested from ATMs are $20, common bill for the common man. WaMu’s researched through Rogers & Associates PR firm found that $50 and $100 launches did not exist giving them the go to do something original and powerful. Their main focus for the event was the consumers with appealing to them the one thing everybody loves – free money given away.

And thus the institution developed “WaMoola Madness,” a special campaign event. On the new $20 release date from the Federal Reserve, Washington Mutual gave 20 consumers in seven major cities a chance to enter a wind cube filled with new $20 bills. Once inside, consumers would have 20 seconds to grab as many of the swirling bills as they could. The grand total in each city was matched by WaMu and donated to a local non-profit housing organization.

The entire idea was genius to me. It’s always better to hit two birds with one stone if you can do it successfully and with style and this was their chance.

Through this event WaMu seeked to boost Name Recognition in reaching an audience of over 45 million, raise awareness of the Washington Mutual name in new markets by 50% and achieve media coverage equivalent to advertising dollars. Additionally, WaMu would be able to help promote the new $20 bill and bring focus to the company’s commitment to affordable housing.

In the planning process WaMu went through extensive preparation to ensure that in each event, 200 of the new $20s would be available. To do this, the PR team made special cash orders and obtained clearance to pick up cash before hours at Federal Reserve offices, and in some instances, had money flown to their locations.

Semiweekly conference calls were held with local PR partners. These and other measures helped to prevent various security threats concerning the day of the event. Winners from the cash cubes were given one new $20 bill and a voucher to pick up the rest of their cash at a nearby WaMu bank.

WaMu also took huge measures in securing media coverage for the event. Media advisories were sent to key media and submitted to wire services before the event. Many follow-up calls were made to key media, stressing that the event would be on of the only opportunities to see the new bill and AP photographers were also contacted about the event. A key element to their coverage was establishing Radio partnerships in each city who acted as event emcees in each city, generating an even larger crowd. Personally, this was spectacular judgment on how to broadcast the message for the event.

Finally on Thursday, Sept. 24, 1998, the nationwide event took place. The entire event totaled approximately $235,000, including the $97,000 awarded to consumers.

In the end, WaMu exceeded all of their goals. The event goal to reach an audience of 45 million totaled 83 million, and a total of 3,500 attended the event. WaMu’s goal to increase name recognition by 50% reached 80% from 0%. That in it self is a mission accomplished. Additionally, media coverage equivalent to event cost surpassed and totaled $618,000. Of the $97,000 awarded to consumers, earmark grants for the equivalent were awarded to the regional non-profit organizations.

This was a great campaign for WaMu in more ways than one and its execution was almost flawless. Not only did they exceed their awareness goals, but they were able to show a strong sense of social responsibility in helping non-profit housing communities.

Perception is Reality: A Personal Realization

Through issue of controversy, the University of Mississippi has lost one of its game day traditions. Because of a recent incident where the Ole Miss Football student section has begun chanting the phrase “the South will rise again,” during the song “From Dixie with Love,” the UM administration has removed the Pride of the South Marching Band's performance of the song in the Grove, during the university’s pre-game and at other athletic events.

The song is a medley comprised from the tunes “Dixie” and the “Battle Hymn of the Republic.” As a powerfully written fusion and reconciliation of two historical songs representing both the confederacy and union, “From Dixie with Love” has been a tradition at athletic events for over 30 years.

The chant “The South will rise again,” is a phenomenon yelled during the last five years at football games. A harmful phrase, referencing negative stereotypes, it has raised concern in hurting UM recruitment. The phrase is ironically chanted during the battle hymn in place of the lyrics “His truth is marching on.”

Although I have restrained my personal point of view regarding most of the dilemmas concerning this controversy, I have come to find great concern against pro-chant supporter’s arguments for their continued use of the phrase. Both pro-chant rebuttals are seemingly twisted viewpoints I take offense to as a journalist and Public Relations practitioner.

Their initial argument is the claim that the administration is impugning upon their First Amendment right. At no point has the University of Mississippi banned the use of saying “The South will rise again,” nor have they reprimanded or expelled any student for continuing to say the chant at athletic events. Just as the students chanting have the right to say what they wish, the institution reserves the right to take away what triggers the phrase.

The First Amendment ensures us the freedom to speak our minds as individuals and as a people. But with common sense, we as people must always ask ourselves whether the right to say something makes what we say right.

The pro-chant’s second argument is not far from this question. Their following point is that they do not “personally” believe the phrase is offensive. Even if this is their individual and collective viewpoint, it does not change the fact that they are the minority and that the chant does has negative connotations associated with it. This dispute clashes with two core principles of Public Relations and logic: perception is reality, which is a cornerstone of PR, and (yes, as Spock would say) the needs of the many will always out-weigh the needs of the few or the one.

Simply stated, The MAJORITY of the people perceive “the South will rise again” chant as a negative influence; therefore, it is harmful.

Beyond this infallible logic are the facts that the only groups and individuals that have aligned themselves with the phrase are racist, white supremacists such as the Mississippi White Knights of the Ku Klux Klan, The Mississippi Council of Conservative Citizens, and Richard Barrett. There is also video footage in the UM J.D. Williams Library showing segregationists jeering James Meredith, the school’s first black student, in 1962 as they singing “Glory, glory segregation, the South will rise again.”

Whether the song can be reinstated and the chant disbanded when it returns is uncertain. Only the future will tell the outcome. But there is one constant to remember from this situation, Perception IS Reality… Always!

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Additional Resources:
* The Facebook Group to save "From Dixie with Love"
SAVE OUR TRADITION, SAVE "FROM DIXIE WITH LOVE"
* An Article from the Red Cup Rebellion blog
* Chancellor Dan Jones letter to the Ole Miss Community

Roy Reiman: Building an Empire

Earlier today, Roy Reiman, CEO of Reiman Publications, was the Keynote speaker for Journalism Week at the Meek School of Journalism. For anyone who would not know, Reiman is a Godfather of magazine innovation with his publishing empire credited with building the country’s largest, private, subscription-based publishing.

His presentation began with a picture of a Royal typewriter on a TV tray in the basesment of his family home. Time and time again, people told Reiman "you can't do that", or "It will never work" but time and time again he proved them wrong. Today one of every 10 homes in America subscribes to at least one of his magazines, none of which accepts adversiting.

To Reiman there are two factors that contribute to success

1. Never look at problems negatively - every problem invokes entrepreurship.
   
2. Creativity is the engine that powers success. It is the difference between dreams and reality.

When Reiman first quit his job and started writing in his basement, his first project went straight down the drain along with $10,000. He credited this to not testing his markets and it was a lesson in learning from his mistakes. Labeling the experience as his "master's degree in publishing," Reiman didn't stop trying and later created his first successful magazine Farm Wife News.

His publishing company went on to create other hit magazines such as Country, Reminisce and Taste of Home. From there Reiman persued additional innovations such as his promotional t-shirt "I'm proud to be a farmer's wife" which led to an entire line of the garment production for the company.

Even in retirement, Reiman could not help himself and started a new magazine named Our Iowa. Starting from scratch and continuing with the same principles as before, his new venture boomed in business and with it he continues to push the ideas of creativity and innovation.

When asked about the uncertainties of journalism today, Reiman cites two reasons: There have been too many average writers and editors for years just getting by and publishers have allowed advertisers to dictate their content to readers. He even created an imaginary ad salesman for the company named Cal to jokingly ward off advertisers.

When it comes to magazines, Reiman believes they should be treated as welcomed friends in our homes that visit us once a month. And to Reiman, the future of magazines is clear. These "doom and gloom" times call for a "zoom" approach.

"Optimism sees its the perfect time to create," he said. "With less competition there are millions who want a good magazine because people need an escape."

Reiman ended his presentation with a simple quote: "The difference between the possible and impossible is creativity."

Finding North

Today was the kick-off of Journalism Week, held each spring and fall by the Meek School of Journalism. As a special guest, our dean, Dr. Will Norton invited Roger Fransecky, the CEO of The Apogee Group to speak on what he described as the "illumination of a meaningful life."

Fransecky focused life into two core principles; Prose - the defining of your own voice by listening and establishing your view on life, and Poetry - the meaning and light in what you do. The rest, Fransecky said, is plumbing. Sometimes the plumbing makes people fall into routine and slip away from the prose and poetry in life.

"It is why you have to find your true North," Fransecky said, "You do this by finding focus and finding a purpose driven life."

And just as quickly, he turned his focus on the issue of "Change."

Fransecky described Change as having its own architecture, saying "real change begins with ending something. As behavior follows belief, you have to make visible your beliefs."

He then went on to create the allusion of the journalism profession as a boat upon a fog filled lake. As journalists, we cannot see the beginning or the end. To turn back is to try to regain the certainty of what we knew but may never find again. The only clear answer is to go forth through the fog until you reach the new land, or the new world of media tomorrow.

Fransecky discussed the personal side of realizing higher achievement. "The question of life is not what you're doing but what you are becoming," he said.

He went on to describe the 5 factors NEEDED for Higher Achievement:

1. A Mentor - Someone you admire for positive traits.
2. A Lover - We all need love. It teaches us to love life as it illuminates your own.
3. An Editor - Someone to watch your back and call you out and keep you humble
4. A Truth-teller/Champion - Someone who will praise you and fill your balloon when you need it, given their words are sincere.
5. A Friend - The people who tell us the truth, find us, travel with us, belong to us. It's important to have a few great friends and remember you cannot be a friend to all.

Finally, Fransescky left us with what he called the two doorway truths (the truth someone tells you just as they are departing). The first is that everything we knew and trusted about everything is over! The second is that today is just the beginning of finding that greater tomorrow!

Apogee’s clients range from Fortune 100 companies with global reach and riveting competitive challenges, to entrepreneurial enterprises flush with dreams and deadlines. Whether taking part in their development programs or visiting The Apogee Group website just to learn something, they are a MUST for PR pros seeking high-impact coaching & development.

Living His Dreams

This past Wednesday, political cartoonist Marshall Ramsey, a nationally syndicated two-time Pulitzer finalist was a Society of Professional Journalists guest speaker at the Meek School of Journalism. Ramsey, who is the political cartoonist for The Clarion-Ledger in Mississippi, spoke about life as a cartoonist and political satire in Mississippi.

During the two programs he gave at the school, Ramsey talked with students about the obstacles he went through to get to where he is today; from college advisers who told him the collegiate newspaper didn't need another cartoonist, to his first newspaper editor who told him he had no career in the profession. Without a doubt, Ramsey's message was one of perseverance and achieving one's dreams.

As a result of his persistence, His cartoons while attending Kennesaw State College won the top prize for collegiate cartoonists, The John Locher Memorial Award. From then on, his career has skyrocketed as his cartoons have gone on to appear in USA Today, Newsweek, U.S. News and World Report, The Chicago Tribune, and The New York Times.

Also a melanoma survivor, Ramsey has been honored by the Melanoma Research Foundation and the American Cancer Society for his work with promoting skin cancer screening. During his presentations he reminisced about overcoming cancer and finding away to see the humorous side."How do you brush the devil off your shoulder?" Ramsey said to the classes, "You laugh at him."

It truly was an honor having Ramsey to speak and this program was one I had been planning since last April. Quite often, speakers that come through are trite and boring. Having heard him three times in the past seven years, I knew Ramsey would be a welcomed break from the norm. "He was like a stand-up comedian with his own visuals," student Darren White said, "Every cartoon he showed us had a great impact and he always had a punch line to go with it."

One of my favorite aspects to preparing the program was creating the event poster. It is by far the most creative and enjoyable I've been able to be in my SPJ program designs. Although there were many complications involved with the preparation of this program, thanks to team work and an extensive amount of emails, SPJ was able to cover all the basses in making the program a successful one.

We even got a shout-out from Ramsey later in the evening on his Twitter account.

"I'd like to thank Andrew Scott, Debora Halpern Wenger and the Ole Miss chapter of the SPJ for inviting me up to speak at Ole Miss today," Ramsey said on his profile.