As I'm learning my field, I'm realizing that it's always important to say Thank You. Nothing makes a company's client or donor happier than finding a way to let them know how much you appreciate their time and efforts.
This past summer, I headed the "StarsOfHope" Fundraiser campaign at Regal Entertainment Group's Westbrook Cinema 4 in Brookhaven, Mississippi where I work when I'm home during the summers and holidays. The Regal in-house program is designed to raise funds for the Regal Foundation’s “Stars of Hope, Shine for a Brighter Tomorrow” fundraiser campaign by asking for $1 donations at concessions.
The money for "StarsOfHope" goes to the Patricia Neal Rehabilitation Center (stroke rehabilitation), The Will Rogers Institute (lung cancer and pulmonary disease research), Variety the Childrens Charity (for disadvantaged, needy, sick children), and The Boys and Girls Clubs of America.
Our highest ambition is to raise money for these national and local charities through our $250 Gold Stars. Not only is the $250 Gold Star donation an important contribution, but it is also an enormous advertising opportunity for any company that purchases the Gold Star.
When company's make a donation, a Gold Star will bare the company’s logo and will be displayed at the front of Westbrook Cinema’s main lobby for the theater’s daily patrons to see through-out the summer. And to signify the importance of the company's contribution, the Gold Star will be incased in its own display frame.
Unfortunetely during this past summer, the economy was just starting to go through its financial strife that led to this year's recession. With a small city population of 9,861 like Brookhaven's, it's hard to get donations, especially when most of that money goes to local junior baseball/softball leagues.
But thankfully despite these factors, one man named Richard K. Furr did make a personal donation of $50 to the campaign. So to thank him for his contribution I made a point that the theater would give Furr a thank you letter this Christmas with two free Regal movie passes.
Being able to say "Thank You" creates a better, personal relationship. And at the end of the day, people need to know you appreciate them.